For the past 25 years Mort Greenberg has been a salesperson and sales manager for technology start-ups and larger media companies. These companies have included a variety of fund-raising efforts, larger and small, to IPOs, and several mergers and acquisitions.
Fighting his way up from an Account Executive to a role as a division President with 800+ employees, including 103 sellers delivering $220 million of annual revenue, you can guess there were many challenges that needed to be overcome.
From the early Internet days at Excite.com he was fortunate to be part of a team that sold 5% of all ad revenue on the Internet in 1996 ($13M of $268M). He was among some of the first to create the marketplace for digital advertising. Being part of a small group tasked with rebuilding the revenue efforts for the search engine Ask Jeeves was a highlight for him and the group he worked with, right through its acquisition for $1.9 billion five years later.
Learning lessons of the need for speed in decision making came from his time with Tel Aviv based Metacafe at the start of the Online video industry. Much of his career has been about finding ways to be creative and do more with less resources.
While at organizations like IAC InterActiveCorp, NBC Universal, Nokia and iHeartMedia he spent time developing systems to simplify go to market strategies. During his Nokia days he traveled the globe and learned from some of the most talented coworkers you could find in Brazil, Argentina, Mexico, England, Finland, Germany, UAE, India, Singapore and more.
Along the way he launched two of his own companies, FitAd and MindFlight, and learned the hard way that start-ups are not always successful.
Since 2016 his time has been spent with a private equity firm to improve and grow 18 media properties in the military, defense, history and home and garden categories.
The #1 lesson he has learned in the past few years is that by improving people’s revenue mindset, business problems are healed, and teams motivated through innovation that new revenue affords.
Fighting his way up from an Account Executive to a role as a division President with 800+ employees, including 103 sellers delivering $220 million of annual revenue, you can guess there were many challenges that needed to be overcome.
From the early Internet days at Excite.com he was fortunate to be part of a team that sold 5% of all ad revenue on the Internet in 1996 ($13M of $268M). He was among some of the first to create the marketplace for digital advertising. Being part of a small group tasked with rebuilding the revenue efforts for the search engine Ask Jeeves was a highlight for him and the group he worked with, right through its acquisition for $1.9 billion five years later.
Learning lessons of the need for speed in decision making came from his time with Tel Aviv based Metacafe at the start of the Online video industry. Much of his career has been about finding ways to be creative and do more with less resources.
While at organizations like IAC InterActiveCorp, NBC Universal, Nokia and iHeartMedia he spent time developing systems to simplify go to market strategies. During his Nokia days he traveled the globe and learned from some of the most talented coworkers you could find in Brazil, Argentina, Mexico, England, Finland, Germany, UAE, India, Singapore and more.
Along the way he launched two of his own companies, FitAd and MindFlight, and learned the hard way that start-ups are not always successful.
Since 2016 his time has been spent with a private equity firm to improve and grow 18 media properties in the military, defense, history and home and garden categories.
The #1 lesson he has learned in the past few years is that by improving people’s revenue mindset, business problems are healed, and teams motivated through innovation that new revenue affords.
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digitalCORE efforts support any business minded person to plot the exact steps to drive more revenue.
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Leverage digitalCORE to help you identify new customers, and improve the sellability of your existing assets.
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Revenue Planning
Competitors & Trends Revenue Modeling & Pro Formas Go to Market Story Headcount & Hiring Plan |
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Pipeline Maximization
Category Prioritization Targeting Right Prospects Messaging Development Home Court Advantage Mtgs. Advisory Board Development |
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Team/Seller Plan Creation
Team Reviews Finding Best Talent Lifting Avg. Deal Size Lifting % Close Rate |
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Structured Sales Process
Meeting Goal Development Meeting Agenda Development Customer's Competitor Trends Proposal Development |
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Customer Success
Understanding Client Goals The Kick-Off Call Campaign Optimization Transparency & Messaging Upselling & Renewing |
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Sales & Trade Marketing
PR, Trade Shows & Key Events Content Marketing Calendar Editorial for Content Marketing Inbound & Outbound Tools Email Newsletters |
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Systems & Tools
CRM, Reporting & Visualization Comp Plan Development Seller Recognition Programs |
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Tracking & Reporting
Focus, Issues & MBOs Pipeline & Opportunity Management Booked Revenue Analysis Weekly Report Tracking Data Visualization Dashboards & Stat Packs |