DIGITALCORE

Supporting Media Company Growth

Your traffic is eroding, AI is rewriting the rules, and advertisers are done taking your word for it. The old playbook no longer works. We help media companies rebuild how they sell, what they sell, and who they sell it to.

What We Do

The Work
That Moves
Your Number

Two ways we work with you. Same discipline across both: Focus, Plan and Scale. No generalists. No junior team doing the heavy lifting. Operators who have held the seat and delivered the number.

01
Publisher Services
Publisher
Services
Build the team and systems to execute.

As a publisher or a company supporting publishers, you gain a clear roadmap to build the team and systems to execute. No theory. A working commercial system built around your business.

Build My Revenue Roadmap
02
Sales Training
Sales
Training
Behavior change that actually sticks.

5x+ ROI. Proprietary diagnostic intake. 30, 60, and 90-day follow-ups to ensure behavior change sticks. Built around your team, your pipeline, and your real deals - not generic frameworks.

Design My 5X ROI Workshop

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to Gain a Big Advantage

Proven sales and leadership system built to help sellers, managers, and growth-focused companies level up.

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The Method

Focus.  Plan.  Scale.

How we work  ·  Every time

Step 01
Focus
Eliminate noise. Expose revenue truth.

Most teams confuse activity with progress. Pipelines look full but forecasts are built on hope. Focus means identifying what actually drives revenue.

  • Define your real revenue drivers
  • Strip out weak qualification and false momentum
  • Align leadership and sellers around commercial reality
No tactics until the truth is clear.
Step 02
Plan
Install structure that shapes behavior.

Revenue does not improve from motivation. It improves from structure. Plan means building a commercial system.

  • Structured diagnostic before action
  • Defined deal control checkpoints
  • Weekly management and forecast discipline
Same discipline at the leadership level and the rep level. Different altitude.
Step 03
Scale
Execute in a way that compounds.

Growth that relies on heroics is fragile. When structure drives behavior, performance becomes predictable. Scale means measurable commercial lift.

  • Stronger close rates
  • Improved margin protection
  • Forecasts based on evidence, not emotion
If it does not work in live pipelines and real decisions, it does not stay.

Results

Proven
in Practice

Real outcomes from real engagements, at companies you know. Not case studies written after the fact - results delivered while sitting in the seat.

IAC's Acquisition of Ask Jeeves
$33M to a $2B Exit

Mort's revenue playbook was foundational to the turnaround that took Ask Jeeves from $33M to a $2B exit and then became the blueprint for IAC Advertising Solutions across Ask.com, Expedia, Match.com, Ticketmaster, and more.

SVP Ad Sales
$200M+ Combined Traffic
Network Integration

Mort led the day-to-day integration of two $100M+ businesses, Clear Channel's Total Traffic and the acquisition of Westwood One's Metro Traffic into what became the Total Traffic + Weather Network.

President, National Media
7-Figure Annual Profit
Defense Publishing

Mort's work with our Military and Defense Publishing Business turned a money-losing eight-brand print operation into a profitable digital-first company with greater margin and a leaner, more focused team.

Operating Partner

Case Study  ·  Defense & Military Publishing

Turning Two Legacy
Media Brands Into Revenue Machines

Outcome From losing money to seven figures of annual profit and a new culture of accountability

The Challenge

A fragmented team with no unified system

  • Siloed ad-sales teams, no shared process
  • Sellers stuck in their own product lanes
  • No forecasting discipline, revenue was unpredictable

The Approach

A system built to change behavior, not just mindsets

  • Custom 3-day workshop built around their specific products and team
  • 30, 60, and 90-day check-ins to lock in the new behaviors
  • Pipeline discipline embedded across both brands from day one
38
+38%
Close Rate
Lift in close rate within 60 days
22
+22%
Pipeline Value
Increase in qualified pipeline in 90 days
3x
3x
Coaching
Weekly coaching frequency tripled
19
+19%
Renewals
Year-over-year renewal rate improvement
"
We stopped selling ads and started running a revenue system.

VP Sales  ·  Defense Publisher

Weekly Newsletter

Just One Click
to Gain a Big Advantage

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Success Stories

“Using digitalCORE materials saved us from having to start from scratch when building our new sales story and go to market plan. A very easy process to follow."

“digitalCORE is superb at positioning the sales story ​for companies talking with both brands and agencies"

"digitalCORE’s process for helping companies think creatively about revenue generation and executing upon their plans will provide your team with a competitive advantage."

FREE Online Courses

Master The Full Lifecycle of Selling, Leading, and Running the Business of Revenue

Master The Full Lifecycle of Selling, Leading, and Running the Business of Revenue

A complete course for transforming how you sell, lead, and operate in any revenue-producing role.

Enroll Now for FREE
Boost Trust, and Donor Growth While Igniting Transformation for Your Organization

Boost Trust, and Donor Growth While Igniting Transformation for Your Organization

Stop guessing and start leading with a clear system for marketing and fundraising.

Enroll now for FREE
Turn Objections Into Opportunities - 30 Page PDF Download

Turn Objections Into Opportunities - 30 Page PDF Download

Run your own objection-handling workshop  and add to your weekly coaching sessions.

Download now for FREE

Put us to the test, and we will deliver for you. Every time!

Elevate your business with cutting-edge revenue strategies and expert sales training tailored for you and your company.

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