Your Revenue Performance Partner
You Do Not Have a Talent Problem. You Have a Tuesday Problem.
digitalCORE builds the revenue plan alongside your head of sales, then works inside the organization so the team you already have produces more. Six weeks to build the plan, six months to install six operating frames — deal qualification, meeting prep, the weekly floor, monthly coaching, and quarterly account growth — until your managers run them without us.
Monday, you talk about what the plan should be.
Tuesday, competing priorities pull the team elsewhere.
Random activity replaces the right activity.
You need a plan for Tuesdays.
digitalCORE builds the plan alongside your head of sales, then works inside the organization so the team you already have produces more. We make sure every seller has their week in writing before the week starts.
WORKING AS PART
OF YOUR TEAM.
We embed alongside your sales leadership and work the plan inside your organization. More pipeline created, more of it closed, and every seller starting the week knowing exactly what to do. The results show up in your numbers, week after week.
The squeeze
Every engagement started the same way. A capable leader with more job than week.
Your head of sales is doing three jobs.
They are in the deals, and that is where they belong.
The biggest opportunities need the most senior person in the room. That is the right call, and it takes the best hours of the week.
Forecasting, hiring, coaching, and the floor.
All of it real work. All of it lands after the deals. By Wednesday the calendar is full of other people's urgencies.
The plan, the process, the cadence.
The work that compounds is the work with no deadline attached. Nothing in the week forces it, so it waits for a quarter that never arrives.
This was never a talent problem. It is a capacity problem, and capacity is the easiest thing on the list to fix.
The work
Two phases. Six weeks to build it with your leader. Six months to make it hold.
A plan on one page. Then a second set of hands every week.
Build
Six weeks
Your head of sales runs this with us. We survey your customers, your churned accounts, and your own team. We put the business on one page. We score the competitive set on numbers. We name the root cause. Then we write the plan and the math the number actually requires.
It is your leader's plan. We do the building so they keep selling.
Run
Six months
Six operating systems go in one at a time. Deal qualification. Meeting prep. The weekly floor. Monthly coaching. Quarterly account growth. Your head of sales owns every one of them.
We carry the cadence until your managers can carry it themselves.
Every company has a plan. Almost no leader has the hours to make it happen on Tuesday.
The system
One frame for the year, the deal, the meeting, the week, the rep, and the account. Your leaders own them. We install them.
Six systems.
Installed, not taught.
Results
Not case studies written after the fact. Outcomes delivered while sitting in the seat.
Proven in practice.
“There is no better architect of a sales organization capable of sustained excellence than Mort. His approach underpinned a turnaround that drove a valuation increase from $33M to a $2B exit.”
Former SVP, IAC / InterActiveCorp; Current CEO, Partnerize
“Mort led the integration of two $100M+ businesses into one and ran our sales team through one of the most complex acquisitions in the industry.”
Former President, National Media Groups, iHeartMedia
“Mort was one of the key team members who helped grow our team's valuation from $100 million to over $6.7 billion. He's a go-getter, focused closer, and future forecaster all wrapped in one package.”
Former SVP of Sales, Excite@Home
“Mort was a key part of rebuilding NBC's local television station group's push toward online and mobile, helping deliver 1+ billion dollars of revenue to the company's portfolio.”
Former SVP, Time Warner; Former VP, NBCUniversal
Case study
Defense and military publishing. Two legacy brands brought into one sales organization.
Two legacy media brands. Rebuilt into revenue machines.
From losing money to seven figures of annual profit and a new culture of accountability.
The challenge
A fragmented team with no unified system.
- Two sales teams built separately, with no shared process between them.
- Sellers held to single product lanes by how the business had grown.
- No shared forecasting process, which made revenue hard to call.
The approach
A system built to change behavior, not mindsets.
- Custom three day workshop built around their products and team.
- Check-ins at day thirty, sixty, and ninety to lock in behavior.
- Pipeline discipline embedded across both brands from day one.
We stopped selling ads and started running a revenue system.VP Sales / Defense publisher
Success stories
From the people who ran the teams.
What operators say.
Using digitalCORE materials saved us from starting over when building our new sales story and go-to-market plan. An easy process to follow.
digitalCORE is superb at positioning the sales story for companies talking with both brands and agencies.
The process for thinking creatively about revenue and executing on the plan gave our team a real competitive advantage.
For the head of sales
If the CEO sent you this link, read this part first.
You are not being replaced.
You are being resourced.
The number, the team, and the calls stay yours.
We do not own the forecast, we do not carry a quota against your team, and we do not sit between you and your reps. Every frame we install is handed to you and your managers to run.
The building, the prep, and the parts with no deadline.
The plan, the templates, the cadence, the coaching rubric, the account reviews. The work you would do if the week had ten more hours in it.
The credit.
When the number moves, it moved because your team executed. We are measured on whether your organization can run this without us in month seven.
Six clients, six sales leaders, none of them replaced. Every one of them still in the seat.
The Revenue Workshop
Prep, the training days, then day thirty, sixty, and ninety.
Training is a ninety day program, not a day.
A workshop that ends when everyone goes home changes how people feel. A workshop with a ninety day arc changes how they work.
Every Revenue Workshop starts with prep against your live pipeline, runs the training days on your real accounts, then comes back at day thirty, day sixty, and day ninety. Each checkpoint looks at what got used, what slipped, and what the managers need to hold. That is why the system is still running in month four.
Next
Tell me where the growth stopped.
Thirty minutes, with your head of sales in the room. Nothing gets decided about a sales organization without the person running it. You will leave knowing whether the gap is the plan, the process, the tools, or the hours.