Your Revenue Advantage
Beat Your Goals,
Quarter After Quarter
Proven sales and leadership systems delivered weekly. Master the fundamentals while adapting to change. Start with 60 seconds on LinkedIn every Friday or go deep with our full Sunday workshop.
Turn Every Newsletter Into a Team Training Session
Every Friday and Sunday, you get ready-to-use workshop content. No prep work. No fluff. Just run the exercises with your team and watch performance improve. These are the same frameworks we use in our live training programs - now delivered to your inbox.
Choose Your Entry Point
LinkedIn Newsletter
Prep Your Week in 60 Seconds
Every Friday morning, get three key points from Sunday's full newsletter - one for each workshop module. Each point includes a practical exercise you can run immediately. Valuable, actionable, and fast.
- Three focused points - one per module
- One exercise per point for instant application
- Friday delivery to prep for next week
- Gateway to the complete workshop
- LinkedIn-native - no inbox clutter
The Revenue Workshop
Complete Sunday Deep-Dive
The complete weekly workshop covering one of 14 essential revenue topics. Three focused modules per issue with exercises, frameworks, and team-ready materials. Built from eight published books on revenue excellence.
- Complete workshop format every Sunday
- Three practical modules per topic
- Covers all 14 revenue disciplines
- Team-ready training materials
- Direct from published methodology
Master All 14 Areas to Build a Winning Business
Each newsletter covers one of three pillars: Selling, Leadership/Management, and Business Ownership with 14 essential topics you can use immediately with your team.
Selling
The Full Revenue Lifecycle
- Prospecting / Initial OutreachConnect with high-potential leads
- Discovery / QualificationUncover needs and filter poor fits
- Presentation / Objection HandlingTurn resistance into momentum
- ClosingSecure commitment with smart negotiations
- Retention / ExpansionCreate customer advocates
Leadership / Management
High-Performance Sales Teams
- Strategy / Team BuildingHire right and create winning culture
- KPIs / ProcessBuild repeatable, predictable systems
- Tools / TrainingEquip teams for maximum output
- Performance Tracking / RecognitionMonitor and reward what matters
- Leadership / InnovationInspire teams to stay competitive
Business Ownership
Running the Whole Engine
- Data-Driven OptimizationRefine strategy in real time
- Operations / ProcessStreamline for efficiency
- Marketing / PRBuild awareness and demand
- Finance / ComplianceProtect profitability
Why This Matters
The Problem
Most sales advice is fragmented. That's not how durable revenue engines are built.
The Source
This newsletter comes directly from eight books in Revenue Vs. Sales and The Focused Seller series.
The Approach
Revenue Vs. Sales defines the architecture. The Focused Seller sharpens execution under pressure.
The System
Together, they power a complete system across Selling, Leadership, and Ownership.
The Result
Master all fourteen areas. Stop reacting to quarters. Start designing them.
Eight Business-Focused Books
Series One: Revenue Vs. Sales
Short-term sales motion vs. long-term revenue strategy
- The Singular Focus: 100+ Tips to Maximize Your Revenue
- Revenue Boost: The Ultimate Sales Plan in Five Steps
- Straight Up Selling: Your Toolbox for Sales Excellence
- People Drive Revenue: Talent Systems That Deliver Results
Series Two: The Focused Seller
How sellers and leaders level up in high-pressure environments
- Maximizing Human Performance in Sales
- The Sales Tactician: Spycraft Techniques for Revenue Success
- Elevate: Mastering the Art of Sales Leadership
- Beyond the Acquisition: Thriving with Private Equity Ownership
Start Building Your Revenue Advantage
Get actionable workshops delivered to your inbox. Beat your numbers, quarter after quarter.