10 Ways Sellers
Use AI to
Win More Business.
Copy-paste prompts for every high-touch moment in your sales process. Change the bold variable. Paste it into Claude, ChatGPT, or Perplexity. Edit the output in your own voice. Use it this week.
AI does not close deals. Prepared, informed, confident sellers close deals. These prompts are built to make you that seller - before every call, after every meeting, and throughout every client relationship.
Each prompt is ready to use. Change the bold variable to match your client or situation. Edit the AI output in your own voice before anything goes to a client. That edit is where your judgment lives - and it is what separates a message that lands from one that reads like a template.
"The sellers who win with AI are not the ones using it for everything. They are the ones who use it to show up more prepared than anyone else in the room."
What it does
Builds a one-page intelligence brief on any prospect before a first meeting. Surfaces their business priorities, recent news, and likely concerns so you walk in knowing more about their situation than they expect you to.
"Build me a one-page intelligence brief on [COMPANY NAME], a [INDUSTRY] company. They recently [ONE RECENT NEWS ITEM OR DEVELOPMENT]. My goal for this first meeting is [YOUR GOAL]. Include: company background, their top 3 likely business priorities right now, 3 opening questions that show I did my homework, and 2 objections I should be prepared for."
What it does
Drafts the story section of your proposal - the part that connects their specific goals to your solution. Not the rate card. The "here is what we heard and here is exactly how we solve it" section that makes a proposal feel built for them, not copied from a template.
"Write the narrative section of a sales proposal for [CLIENT NAME]. In our discovery meeting they told us their top priorities are [PRIORITY 1] and [PRIORITY 2]. Their biggest concern was [MAIN CONCERN OR OBJECTION]. We are proposing [YOUR SOLUTION OR PRODUCT]. Write 3 short paragraphs: what we heard, what we are recommending and why, and what success looks like for them at 90 days. Direct tone, no fluff, no generic opener."
What it does
Turns your raw call notes into a clean summary and a ready-to-send follow-up email in under two minutes. Clients notice when follow-through is fast, specific, and confirms exactly what was discussed.
"Here are my notes from a call with [CLIENT NAME] today: [PASTE YOUR RAW CALL NOTES]. Write two things: first, a 5-bullet summary of the key points discussed and action items. Second, a short follow-up email under 120 words that confirms the two main priorities they mentioned, proposes a specific next step with a suggested date, and closes with one clear question. Professional tone, no filler opener."
What it does
Builds a living document of the most common objections in your category with sharp, tested responses. New reps get up to speed in days. Veteran reps stop improvising in moments that deserve preparation.
"Build an objection response library for a seller who sells [YOUR PRODUCT OR SERVICE] to [TARGET BUYER]. List the 7 most common objections they face. For each: write the exact words a buyer typically uses, then write a 2-sentence response that holds the value without getting defensive. End each response with one follow-up question that moves the conversation forward."
What it does
Turns your expertise into a short, readable explainer you can share with a client. Positions you as a resource, not just a vendor. The clients who learn from you stay longer and refer more.
"Write a one-page explainer I can share with a client in [CLIENT INDUSTRY] that explains [TOPIC OR STRATEGY]. Write it for a non-technical business owner or marketing director. Use plain language. Lead with the business outcome. No jargon. End with one question they should be asking their current media partners."
What it does
Builds a performance summary and renewal recommendation before every renewal conversation. Shows up as a strategic partner who tracked the results and came prepared with a point of view - not an order taker looking for a signature.
"Build a renewal prep brief for my meeting with [CLIENT NAME] next week. Here is what ran this cycle: [CAMPAIGN SUMMARY - e.g. 3-month digital campaign, $18,000 investment, 2.4M impressions, 340 leads]. Their original goal was [STATED GOAL AT TIME OF SALE]. Write: a one-paragraph performance summary in plain language, what worked and what could be stronger, and a specific recommendation for the next cycle with a rationale. Tone: confident, direct, no overselling."
What it does
Builds a one-page competitive comparison that arms you with honest, specific answers when a prospect says they are also talking to someone else. No bashing. Just clear positioning on where you win and how to talk about it.
"Build a one-page competitive battle card comparing [YOUR COMPANY OR PRODUCT] against [COMPETITOR NAME] for a prospect in [PROSPECT INDUSTRY]. Include: 3 areas where we have a clear advantage with honest, specific reasoning. 2 areas where they are competitive and how to address that honestly. The one question a seller should ask in the meeting that naturally highlights our strongest differentiator."
What it does
Builds a custom onboarding document for a new client the day the deal closes. Sets the relationship up for retention before the first campaign launches. Signals that the sale was the beginning, not the end of your attention.
"Write a client onboarding guide for [CLIENT NAME], a new client who just signed for [PRODUCT OR SERVICE PURCHASED]. Their main goal is [STATED CLIENT GOAL]. Include: a welcome paragraph confirming what they bought and why it fits their goal, a simple 30-day timeline with key milestones, what they need to provide and by when, who their main contacts are on our team, and what success looks like at 60 days. Warm but professional tone."
What it does
Builds a short market insight report you share with a client between buys. Makes them smarter about their own market and keeps you in the conversation when no active campaign is running. The clients who hear from you between renewals stay longer.
"Write a short quarterly market insight report I can share with a client in [CLIENT INDUSTRY] in [REGION OR MARKET]. Cover: 2-3 relevant market trends affecting their category right now, one benchmark or data point they should know, and one recommendation for how they should think about their marketing in the next 90 days. Keep it to one page. Write for a smart non-expert. End with a question that opens a conversation."
What it does
Turns your notes from recent deals into a pattern analysis that shows where you win, where you lose, and where deals stall. Converts anecdotal experience into a repeatable improvement process your whole team can use.
"Analyze the following notes from my last [NUMBER] deals - [NUMBER OF WINS] wins and [NUMBER OF LOSSES] losses. Here are the notes: [PASTE YOUR DEAL NOTES OR SUMMARIES]. Identify: the 3 most common factors in the wins, the 3 most common factors in the losses, where deals most often stalled or fell apart, and one specific thing this seller should do differently in the next 10 deals. Be direct and specific. No generic sales advice."
"AI does not close deals. People do. These prompts are built to make the person across the table from the buyer as prepared, as informed, and as confident as possible before they walk into the room."
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